Entering the Game at a Higher Level

By on April 20, 2016

Master Franchising with these tips and good bits of advice.

Whether abroad or domestically, successful master franchising works to build out a territory quickly, much as an area development or area representative agreement is intended to do. The critical difference is that with a master franchise agreement, the franchisor does not have to add new infrastructure. Everything is, essentially, outsourced to the master franchisee. The franchisor has no need to add staff for franchise sales, training, site selection, hiring, ongoing support, etc. The master franchisee handles it all.

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