The Casual Pint Craft Beer Market

By on May 4, 2014

The beer industry is a large, profitable and growing market. In 2011, beer sales outweighed the sales of other beverages including soda, bottled water, coffee and wine. Beer sales is a 96 billion dollar a year industry (2011 sales). Once thought of as a niche market, craft beer sales now capture 9% of the domestic beer market.

Less Bar, More Relaxed

The Casual Pint’s mission is to, “Share the craft beer experience in neighborhoods, one pint, one growler, and one person at a time.”

We are different by design in that we offer a clean and homey environment. The Casual Pint Craft Beer Market was designed to be a distinct alternative to the typical bar; a craft beer store with a bar in it. A Casual Pint franchise is a place where craft beer is celebrated with fellow beer-lovers. And there are more fellow beer-lovers every year. Demographics of craft beer drinkers are rapidly changing to include females and a great number of affluent happy-go-lucky people in their thirty-somethings to mid-40s.

The Numbers Don’t Lie

According to, craft beer sales have grown from under $4 billion in 2000 to over $11 billion by the end of 2013. They project this market to reach $15 billion by the end of 2016. If you want to take part in this growing market, have a passion for beer, customer service and creating an atmosphere where people can unwind while informing their pallet, then The Casual Pint Craft Beer Market wants to talk to you.

Call us today to learn if this opportunity is the right one for you!



About Lisa Batcheller

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